This Doggie Shampoo is unscented but has a mild oatmeal scent due to the colloidal oats being added. It has amazing ingredients such as olive oil, pumpkin seed oil, avocado oil, cocoa butter, Shea butter, castor oil, coconut oil and palm. It’s gentle, yet effective in cleansing your dog’s coat as well as the skin. Pumpkin seed oil is great for dogs because it helps promote shine and the oatmeal is great for itching. To use.....wet your dog’s coat and rub the shampoo bar onto the wet coat to create a lather. Rinse completely and repeat if necessary. Tip: Cut the shampoo bar into smaller pieces to help reserve the bar. Allow the bar to air out in between uses and don’t leave the bar in wet damp spaces. With proper care, this bar will last you several months, depending on how often you bathe your dog and how many dogs you have.